«As a practical matter, too, the politics of colorblind equality is vastly superior to the politics of “white identity.” Whatever one’s judgment on mass immigration, America is now a mixed, multiracial republic, and any successful political movement will need to build a coalition beyond any single racial group. The good news for conservatives—and a point against arguments for demographic determination—is that many racial minorities, most notably Latinos and Asians, oppose critical race theory-style discrimination, support the principle of colorblind equality, and have begun to shift politically to the right. By contrast, the advocates of “white racial consciousness” have a track record with the opposite results: from the late author Sam Francis to the racialist website VDare, such efforts have failed to garner an audience, much less a political coalition, beyond the fringes. Such a politics is perceived, rightly, as victim-oriented and antithetical to deeply held American principles.
The vision of racialists, whether on the left or right, is pessimistic: the first is driven by a spirit of vengeance, the second by a sense of inferiority. They are two sides of the same coin. Despite real tensions and disparities, Americans are, on the whole, a tolerant, cooperative people who aspire to a colorblind standard, derived from the natural rights tradition, that remains the best guidepost for the country’s future. The temptation of racial politics must be resisted. The solution is not to mirror the frame of left-wing racialists, but to persuade strong majorities to abolish racialism from public life and entrench the higher principle of colorblind equality. That is our fight. Slowly but steadily, we can win it.»
Excerpt from «No to the Politics of “Whiteness” - The case against right-wing racialism» by Christopher F. Rufo, from whom I quoted several excerpts of his "America's Cultural Revolution: How the Radical Left Conquered Everything"