«In Israel last month, a video on the social media platform TikTok encouraged users to film themselves assaulting Orthodox Jews. That video became a spark that ignited outrage across the country. A band of Jewish extremists, Lehava, organised a march in response. They clashed with Arab groups at Damascus Gate. In a situation that was already a tinderbox, things escalated from there.
Why did it happen? Why would any ordinary person get pleasure from assault? ‘There is a competition for likes and views,’ a 15-year-old victim told an Israeli news organisation. ‘A video of an Arab slapping an ultra-Orthodox man will get you both.’ A violent riot set off by teenage longing for likes. Welcome to the TikTokisation of global politics.
The genius of a social media algorithm is to find out what you like and give you more of it. YouTube brought videos. Facebook and Instagram brought photos. Twitter added argument and then soon ended up exerting a powerful hold over traditional media. But the big entrant in the past few years has been TikTok, which combines all of those elements in arguably the most addictive format yet.
The Chinese-owned social media platform has about 730 million users worldwide, of whom an estimated ten million are in Britain. To its fans, it’s a harmless stream of silliness. To critics, it’s an inferno of narcissistic rubbish. In just a few minutes, a user can watch everything from inspirational baking recipe videos and make-up tutorials to viral challenge clips — in the vein of the famous ice bucket challenge, which raised more than £150 million worldwide for motor neurone disease. But as the Israeli video shows, it’s not all so wholesome.
It’s not that violent clashes in Jerusalem are anything new. The difference today is that any one incident is far more likely to be filmed, uploaded and shared to millions within a matter of minutes. This has a radicalising effect, especially since clips can be edited to inflame passions. Last week, a video circulated of an Israeli car being stoned — then the driver ramming the crowd. The clip went viral in Gaza. At the same time, outrage in Israel was stoked by a film of a Jewish man being beaten up and ending up in hospital.
‘Everyone is calling it the TikTok intifada,’ Dr Tehilla Shwartz Altshuler, a senior fellow at the Israel Democracy Institute, said last month. ‘We are only seeing the tip of the iceberg.’ Her point was that TikTok videos are at least visible. The Jewish youth are more likely to use WhatsApp, which is private (and often impenetrable even to intelligence services), so it is harder to know what is being shared. But the trend is well understood: filming and sharing violent videos accelerates conflicts. And it’s never been easier to film or share.»
Excerto de TikTok intifada: the role of new media in old conflicts, James Ball na Spectator
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